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Kiko Kostadinov and ASICS began a new chapter back in October 2020 by forgoing traditional collaboration in favor of a more "curatorial" role -- in which Kostadinov's team tweaks, reimagines and updates the latest models in the ASICS lineup. Essentially, it's a chance for ASICS to enhance the flair of its in-line products without needing to officially dub them "collaborations," and the latest two models from that effort are upgraded iterations of the budget-friendly GEL-CONTEND 5 runner and GEL-...
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